Buyer’s Persona: Health conscious consumer who is above 35, is often on-the-go, has cholesterol concerns, leads an active lifestyle, and values naturally made food.

Challenge: Tandem Bars presented a challenge because they are snack bars that, with their high fiber content, are also intended to be used as a natural remedy for high cholesterol. We did not want these to appear medicinal, but we did want them to appeal to a health-conscious consumer.

Solution: I went with a natural color palette, and avoided blues and reds that are often associated with medicine. The simplicity of the package is meant to mimic the minimal ingredients in the bar, and the hand-drawn illustrations are intended to create a personal touch.

Savona is a collection of reclaimed urban industrial buildings in West Charlotte being developed into a haven for creatives.

I designed an extensive 36-page marketing deck, a website, and a snapshot digital deck for the up-and-coming district.

For our client, City Lights Rooftop, I work closely with the social media team and content writers to design graphics and collateral that accurately depict the brand. I also art direct our lifestyle photoshoots that are geared to capture the personality of the venue.

These are some logos that I have designed recently.

For the Lakewood Trolley logo, I pulled inspiration from the lines of trolley tracks, and tried to combine that with the cross of a "t". The location of the trolley will also connect 4 different parts of West Charlotte with Uptown, which I wanted to illustrate using the four different colored sections.

Corkscrew is a wine shop in the Charlotte area.

Sprouted Magazine was a publication for vegans.

Biology Landscaping is a land design company that puts the eco system first.

PredictDiv is a dividend prediction and reference tool

Jané is a European stroller company expanding into the USA. I was responsible for compiling digital assets and copy, and designing their Jané-USA catalog for customer use. I wanted this catalog to deliver a user-centered experience. During my user research I discovered that weight, appearance and a stroller’s ability to efficiently fold were the top 3 concerns of parents. My strategy was to have a quick glance specs section on every product page, use large images of the products in-use, and detail the weight and fold-up structure of each stroller. If I could redesign this now, I would add a “comparable to” line in the weight section I.e. “weight: 6lbs comparable to: two gallons of water.”

For Craft City Social Club, I art direct the lifestyle photoshoots, as well as edit the photos for use via social media and brand collateral, with a consistent style. 

The Music Factory is a district of live entertainment venues in Uptown Charlotte. There are 4 music venues and 1 comedy theater, as well as multiple bars and restaurants. 

For their social media and web presence, I created a branding system where each venue has its own color scheme. The color scheme is used as a border for each event post on social media and the website so that people can more easily associate the show with the venue where it is being hosted. 

I am also responsible for a weekly email blast that goes out to over 11,000 people that outlines the shows and events of the coming week. I pride myself on the witty subject lines that I write for each email. I build the email in Mailchimp and am very familiar with the platform.